As the designer for the Miyagi Barbershop visual identity project, I played a crucial role in shaping the brand's unique aesthetic and positioning it within the local market. To ensure a successful outcome, I embarked on a comprehensive research process, analyzing the competition and identifying trends in the barbershop industry. This research provided valuable insights into the target audience's preferences and the distinctive qualities that would set Miyagi Barbershop apart.
Throughout the design process, I closely collaborated with the client, incorporating their passion for Japanese culture into every aspect of the brand identity. We explored various design concepts, drawing inspiration from traditional Japanese aesthetics while ensuring a modern and appealing aesthetic that resonated with a contemporary audience.
By combining my design expertise with the client's vision, I successfully developed a brand identity that effectively communicates Miyagi Barbershop's unique value proposition and resonates with its target audience. The new identity not only reflects the barbershop's Japanese heritage but also positions it as a modern and sophisticated establishment in the local market.
